Smith Optics

Tahoe's Ski Movie Contest  Enter & Vote here! The Shreddit Showdown is Tahoe’s premier event for skiers to get a taste of what it’s like to be one of the industries top athletes! In this ski edit contest,  contestants have all season to get out on the slopes, in the park, or out in the backcountry to put together...

Industry leaders in innovation Picture this; a small group of Granite Chief employees huddled around our boot fitting area waiting to hear about the latest and greatest from Smith. The rep walks up, drops a brand new pair of lenses on the ground, and starts stomping on it. You could say they had our attention. What was extremely impressive was...

Great Days 17: Wide-Eyed in the Alps from smith optics on Vimeo. Not quite sure what to expect from their first trip to the Alps at, Leo Ahrens and Zach Halverson, were greeted by the best of both worlds, alternating heavy snow dumps to blue bird days making for a series of great days. Through their days at the Alps...