Home Page

Articles and Athletes

DPS Skis

Record breaking amounts of snowfall for the month of January means perfect conditions for the DPS 106mm waist skis. Check out our blog to get the full breakdown on their 106 lineup, then come on by and grab a pair to try before you buy.  


Making her way in the world of skiing, local athlete Francesca follows the McKinney Family's Tradition of chasing their dreams.  Help keep her in the game by donating to her GoFundMe campaign to help off-set her costs of travel, lodging, training, and gear.

Videos and Contests

Connery Lundin

Connery Lundin is a hard charging Lake Tahoe native that loves to go big while bringing stylish park tricks to the backcountry. In this unique ski edit he shreds all over North America including some iconic National Parks. Connery took home the FWT title in 2015 and hasn’t lost any momentum since. 

4th Annual Shreddit Showdown Ski Movie Contest

Submit your 3-minute ski movie edit to our 4th Annual Shreddit Showdown Ski Movie Contest for a chance to some brand new gear from next season!  This we're wearing giving away thousands of dollars in prizes from brands like Blizzard, Tecnica, Armada, Smith, GoPro, Flylow, BCA and Orage.

The Chief

Established in 1976, Granite Chief is one of the few if not the only ski shop still operating under original ownership. We are a California ski shop and a longtime local’s favorite. Granite Chief was the first to introduce world cup ski tuning, repairs and custom ski boot fitting on the consumers level. The Chief was the first shop to purchase a factory level stonegrinder and show off our tuning and boot fitting skills behind glass for our customers to view the work as it is being done.

Today we are a full service ski shop offering top of the line ski equipment and skiwear, a full line of rental and performance demo skis, and of course all the state of the art equipment services you have come to expect from The Chief.

Over the years we have expanded our business into summer sports. Years of living and working in the mountains has made us experts in hiking, trail running, kayaking, and paddle boarding. We are a valuable resource for visitors and locals alike.

Copyright © 2017 Granite Chief. All rights reserved.