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Shreddit Showdown Winners & Demo Day

Winners and Photos of The 5th Annual Shreddie Awards are Here

Step and Repeat Event photos are Here


Our Annual Demo Day is April 14th at Squaw Valley Lodge. Event info Here

Armada  Blizzard  Black Crows  DPS  Head  K2  Rossignol  Salomon  Volkl  Stockli  Faction  Sego 

Heated Socks  &  Featherless Down

Hotronic Heat Socks XLP One

Hotronic, the pioneer of heated ski boots is on to something new, battery powered heated socks. If you're the type that braves those epic untracked powder mornings, the Heat Socks XLP One will keep you out slaying the pow dragon till dusk. Long battery life with 3 temperature settings and a 4th with a boost of heat. 

Featherless down, is there really such a thing? Yes and no, read on to get a better understanding of 3M's "featherless" insulation, how it mimics the real stuff and how it out performs down in relation to warmth and cost. No one expects 3M's new product to replace down but it's a nice alternative in a number of ways. Stop by the shop, check out our featherless down insulators by Marmot.

The Chief

Established in 1976, Granite Chief is one of the few if not the only ski shop still operating under original ownership. We are a California ski shop and a longtime local’s favorite. Granite Chief was the first to introduce world cup ski tuning, repairs and custom ski boot fitting on the consumers level. The Chief was the first shop to purchase a factory level stonegrinder and show off our tuning and boot fitting skills behind glass for our customers to view the work as it is being done.

Today we are a full service ski shop offering top of the line ski equipment and skiwear, a full line of rental and performance demo skis, and of course all the state of the art equipment services you have come to expect from The Chief.

Over the years we have expanded our business into summer sports, making us largest sporting goods stores in the Truckee area. Years of living and working in the mountains has made us experts in hiking, trail running, kayaking, and paddle boarding. We are a valuable resource for visitors and locals alike.

Copyright © 2017 Granite Chief. All rights reserved.