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Incorporate Olympic Valley (IOV) was created in 2013 as a non-profit corporation as a way for Olympic Valley to gain control of its own future. Olympic Valley, or Squaw Valley as it is widely known, is currently under the jurisdiction of Placer County. “Incorporate Olympic Valley was formed in 2013 by Squaw Valley residents concerned about maintaining their mountain culture and gaining...

Getting up at 4 am, putting on strange plastic footwear, and hiking uphill through a blinding snowstorm might not be everyone’s idea of a good time. However, for thousands of people around the Lake Tahoe and Truckee area, this is, quite literally, the best way to spend a Saturday morning. It’s a well-known truism that more snow equals more fun...

The Shadow Campaign // The Warmth of Winter from DPS SKIS on Vimeo. Check out DPS Skis Cinematic’s latest creation and second film of the Shadow Campaign Volume II, The Warmth of Winter. Skiers Stephan Drake, Santiago Guzman, and Piers Solomon explore the magical Hokkaido Mountains and indulge in their desires, tearing up the freshies. The Warmth of Winter will...

After The Sky Falls Trailer from NIMBUS INDEPENDENT on Vimeo. After the Sky Falls is a Nimbus independent production focused on fun and creativity, and it’s finally here after two long years in the making. Not your typical ski movie, After The Sky Falls, doesn’t focus on glorifying particular athletes to make them look like the hero, but instead documents...

Dream Trip - Salomon Freeski TV S9 E02 from Salomon Freeski on Vimeo. Last December Salomon Freeski TV gave away a dream trip to one lucky Salomon Freeski TV viewer. The contest being simple; just let them know where in the world would you like to go skiing, and with whom. Well, the lucky winner Nik Porsch's dream came true...

FADE TO WINTER official trailer - 4k ultra high definition from MSP Films on Vimeo. Come to the Olympic Village Lodge on October 15th for the premier of the new MSP Film, Fade To Winter. Watch as top freeskiing athletes as they tear it up in Alaska, Iceland, British Columbia, Japan, Colorado, Italy, and New England. Don’t miss out! You...

Southwest Pioneers - Salomon Freeski TV S9 E01 from Salomon Freeski on Vimeo. It's that time of the year again! The first episode of Salomon Freeski TV's 9th season, Southwest Pioneers, has been released. Now dust of those skis and break out your gear. Hopefully winter's coming soon!

It's time to get the kids ready to hit the slopes this winter! Whether you're looking for new gear or used, you can lease it from us at killer prices. We will also be selling all kid's clothing at 15% off! Lease brand new Volkl Junior Ledge Twin Tips mounted with Marker Bindings for only $150. Looking for boots...

The Shadow Campaign: Volume II // Trailer from DPS SKIS on Vimeo. DPS Skis is at it again! Journey to Japan with the DPS Koalas as they enter into one of the heaviest Hokkaido January's on record. What ensues is a classic. Timeless, deep, and magical storm-riding in a film festival winning short. Turn it up and blow it out...

TEAM DAY October 10th . Saturday . 2pm - 6pm Deep Discounts for ski team athletes and coaches, race, big mountain, park and freestyle skiers. As usual FREE t'shirts, ski movies, the infamous trunk of candy, it's a money saving ski team party! El Nino is just off the coast and headed our way, this winter is going to...