squaw valley

                        Thanks for A Long and Great Run, Jesse! After 12 years we are saying, "Good-bye" to one of our best....or are we? Seems he just can't stay away. What can I say about Jesse Cassidy? Frankly, there's...

Join us as we celebrate the annual Truckee Independence Day Parade held on Thursday, July 4th. This year, Granite Chief will be serving FREE ICE CREAM during the parade! We invite you to view the parade via our Storefront parking lot. Please use our back-parking lot for all vehicles. The front of the store will be the perfect viewing spot...

  We know it's mid winter but we want to make sure your getting ready to test next year's line-up. Every year we treat our ski service card holders to a day of demoing next years skis from all of our favorite brands. Not only can you try out any ski we've got on hand, but if...

Meet Our Granite Chief Staff: Michelle Delumyea!       "Follow your passions and stay true to your friends." - Robert Frolich   Where are you originally from? Truckee, CA Where did you learn to ski at? Squaw Valley Current Favorite Mountain?  Squaw Valley Off season sport: Mountain Biking...

Written by Edie Thys Morgan The World Cup season wrapped up in Aspen, closing a breakthrough season for the US. It was the first time a World Cup was held in the east since 1991, the first time the World Cup came to Squaw Valley since 1969, the first time the Finals were in North America since 1997, the...

fac·tion - a state of conflict within an organization. Faction was started by a group of freeskiers who saw a void in the market and were dissatisfied with what was being produced in the ski industry. Large companies we're supplying their race teams with top technology and thought freestyle skiing was a hobby at best. Angry and energized a group of freeskiers...

Squaw Valley is skiing better than it has in years. Tilen Lane and the Squaw Squad took advantage of some January goodness and got out to shred the mountain in style. Check it out. Squaw Squad from Tilen Lane on Vimeo.

TEAM DAY October 10th . Saturday . 2pm - 6pm Deep Discounts for ski team athletes and coaches, race, big mountain, park and freestyle skiers. As usual FREE t'shirts, ski movies, the infamous trunk of candy, it's a money saving ski team party! El Nino is just off the coast and headed our way, this winter is going to...

Chief Boot Fitter Gunner Wolf has been with Granite Chief almost since the beginning. Thirty years of boot fitting, setting the standard and developing many of the techniques that are used today in custom fitting. He has been the go to boot fitter not only for the core Squaw skier but to many elite US Ski Team athletes as well...