Gear Review & Tech Talk

What’s new in ski equipment and apparel technology? Granite Chief will keep you informed with the ski industry’s latest innovations and how to use them to make you a better consumer and a ripping skier.

  1. Guess Who's Back, Back Again | Winter's Back, Tell a Friend

    Guess Who's Back, Back Again | Winter's Back, Tell a Friend

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  2. Real Wood, Real Style | Shwood Sunglasses

    Real Wood, Real Style | Shwood Sunglasses

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  3. Kneebinding | The Bindings of the Future

    Kneebinding | The Bindings of the Future

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  4. The Amfit Footbed Difference

    The Amfit Footbed Difference

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  5. Keep Your Skis Looking Sharp | Holiday Discounts on Tools & Wax!

    Keep Your Skis Looking Sharp | Holiday Discounts on Tools & Wax!

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  6. The Caribou are Running Amok! | The Caribou Snow Boot from Sorel

    The Caribou are Running Amok! | The Caribou Snow Boot from Sorel

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  7. Black Friday Gift Card Offer | We'll Add an Extra 10%

    Black Friday Gift Card Offer | We'll Add an Extra 10%

      It's fairly well documented that money doesn't grow on trees. But what if it grew on cards? Well, this Black Friday you can do your best "plastic horticulturalist" impression, and watch your money grow on plastic! For one day only, Friday the 27th, get an EXTRA 10% added to each gift card you purchase. So this holiday season, give your friends and loved ones something they really want...the freedom to choose their own gifts.
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  8. State to IOV: "It'll work"

    State to IOV: "It'll work"

    Incorporate Olympic Valley (IOV) was created in 2013 as a non-profit corporation as a way for Olympic Valley to gain control of its own future. Olympic Valley, or Squaw Valley as it is widely known, is currently under the jurisdiction of Placer County. “Incorporate Olympic Valley was formed in 2013 by Squaw Valley residents concerned about maintaining their mountain culture and gaining...
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  9. The Sierra Avalanche Center |  Your Source for Local Avalanche Education & Forecasting

    The Sierra Avalanche Center | Your Source for Local Avalanche Education & Forecasting

    Getting up at 4 am, putting on strange plastic footwear, and hiking uphill through a blinding snowstorm might not be everyone’s idea of a good time. However, for thousands of people around the Lake Tahoe and Truckee area, this is, quite literally, the best way to spend a Saturday morning. It’s a well-known truism that more snow equals more fun...
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  10. Junior Ski Lease Days | October 24th & 25th!  Best Prices Around.

    Junior Ski Lease Days | October 24th & 25th! Best Prices Around.

    It's time to get the kids ready to hit the slopes this winter! Whether you're looking for new gear or used, you can lease it from us at killer prices. We will also be selling all kid's clothing at 15% off! Lease brand new Volkl Junior Ledge Twin Tips mounted with Marker Bindings for only $150. Looking for boots...
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