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Winter is Here!

The Shreddit Showdown is a Ski Movie Contest! Filmmakers have all season to gather their squad and hit the slopes, park, or head into the backcountry to film their best shots and produce a winning 3-minute ski movie edit. The top 3 finalists of each age group get to sit back and watch their edit while the entire theater hoots and hollers in excitement. 

Being a locally owned and operated ski business, Granite Chief understands the difficulties that come with having to upgrade ski gear for young competitive athletes each year. That is why we like to help local families by offering a scholarship program to a handful of dedicated, and passionate athletes that need high performance gear. As the athlete grows, we provide ski tuning, boot work and needed skis, boots poles, helmets, goggles or whatever else they might need.

What's Up

We raised a bunch of dough for Sierra Avalanche! Thank you to all our inbound and out of bound powder hounds, your continued support through your generous donations helps to keep our friends at Sierra Avalanche Center on top of expert avalanche forecasting.  Sierra Avalanche Center is a valued organization, providing snow safety training throughout the winter as well as managing a website chalked full of need to know info when playing in the backcountry. A big thank you to our community of skiers and SAC! 

For many skiers and snowboarders, taking care of “boards” at home, or in the locker room, is a worthy endeavor. Waxing improves ski glide, and eases turn initiation. So, whether you are looking to get across flat sections of a run with greater ease, or out run your buddies, it pays to know a bit about the art and science of ski waxing. Who knows, you may even have a Zen-like experience, it’s been known to happen..

The Chief

Established in 1976, Granite Chief is one of the few if not the only ski shop still operating under original ownership. We are a California ski shop and a longtime local’s favorite. Granite Chief was the first to introduce world cup ski tuning, repairs and custom ski boot fitting on the consumers level. The Chief was the first shop to purchase a factory level stonegrinder and show off our tuning and boot fitting skills behind glass for our customers to view the work as it is being done.

Today we are a full service ski shop offering top of the line ski equipment and skiwear, a full line of rental and performance demo skis, and of course all the state of the art equipment services you have come to expect from The Chief.

Over the years we have expanded our business into summer sports, making us largest sporting goods stores in the Truckee area. Years of living and working in the mountains has made us experts in hiking, trail running, kayaking, and paddle boarding. We are a valuable resource for visitors and locals alike.

Copyright © 2017 Granite Chief. All rights reserved.