Tahoe Area Events

Memorial Day Weekend Parking Lot Sale!

March 28th, 29th & 20th, 2016

Granite Chief Ski & Mountain Shop Parking Lot



The weather’s warming up and summer’s on the horizon! Join us March 28th-30th at our annual Memorial Weekend Sale for your chance at some unbeatable savings. From skis and skiwear to everyday apparel, stop by and shop last winter’s gear at unbeatable prices. Not interested in winter gear, but looking to get a head start on summer? No problem – We’ll also have last year’s summer apparel and footwear for sale at rock bottom prices!

Paddleboard Breakfast Extravaganza presented by Granite Chief

June 25th, 2016

Donner Lake – Exact Location TBA




Have you ever wanted to try your hand at paddle boarding? Or how about paddle board yoga? Well, now you can try both! Join Granite Chief as we team up with Yoga Studio Tahoe and Surftech for a morning of paddle boarding, yoga, pancakes and mimosas. We'll be cooking up hot cakes all morning and pouring refreshing beverages while instructors show you the ins and outs of paddle board yoga. Perhaps you think that yoga on a paddle board might be a bit much for you at the moment? No problem, you're welcome to just hop on and paddle around too! If you've got your own board, go ahead and bring it along. If not, no worries! The wonderful folks are Surftech will be bringing a demo fleet for you to try out, and we'll of course have demo boards from Granite Chief to try out as well. Oh, and did we mention the entire event, including food and beverages, is free!?!

Truckee Senior Fashion Show

May 15th, 29th & 20th, 2016

Truckee Community Recreation Center


$10 Students, $20 Adults


The Truckee High School Senior Fashion Show will be held at the Truckee Community Recreation Center on May 15. Doors open at 5 p.m., show starts at 6 p.m. The Fashion Show is the major fundraiser for Project Graduation / Safe & Sober Grad Night, for all Truckee High seniors. The students get taken on a surprise trip that lasts all night.

When it comes to having a knack for fashion, shop employees Lynn and Kristen sure know what looks good! In preparation for their Senior Fashion Show they recently helped a few Truckee High School seniors get dressed up and ready for their big night. Here are a few shots of their lovely smiles and their runway-worthy outfits.

Attention Ski Service Card Members! Demo Days | April 9th @ Squaw Valley Lodge & April 10th @ Granite Chief

April 9th - April 10th, 2016

Squaw Valley Lodge - April 9th
Granite Chief - April 10th

Squaw Valley Lodge: 9:00am-4:00pm
Granite Chief: 12:00pm-4:00pm


Join Granite Chief Ski & Mountain Shop for our annual Demo Days at Squaw Valley. The two-day event is a chance for ski service card members to try out next year’s gear and be able to purchase NEXT SEASON’S gear at extremely discounted prices. Not a Ski Service Card Member? You can purchase your 2016/2017 Ski Service Card on Demo Day and join in on the fun!

Demo Days consists of two days of fun. The first day, Saturday, will be an on-snow day happening at Squaw Valley where people can take out next year's skis from Volkl, Blizzard, Rossignol, K2, Salomon, Armada, Faction, Head, DPS, and Black Crows. You'll get the chance to talk skis with the factory reps and our expert staff. And of course, lunch will also be provided to all participants.

Sunday we will come back to Granite Chief where people will have a chance to speak further with reps, make final decisions, and score some sweet deals on next year’s gear!

Remember, Demo Days, and the great discounts on next year’s gear are only for Ski Service Card members. But hey, being a Ski Service Card member comes with all sorts of benefits, so this is just another great excuse to sign up for a great offer!

As a bonus, Squaw Valley Lodge is offering discounted rates to everyone attending Granite Chief Demo Days. Check out the special rates and make reservations HERE. Remember, Demo Days are for Granite Chief Ski Service Card Members only.

Shreddit Showdown Awards Ceremony | March 24th @ Tahoe Art Haus & Cinema

March 24th, 2016

The Tahoe Art Haus & Cinema, Tahoe City



Join us on Thursday, March 24th at 7pm at the Tahoe Art Haus & Cinema in Tahoe City for a red-carpet awards ceremony, complete with statues, champagne, ski bum appetizers, and all the glitz and glamour of the biggest Hollywood parties. Make sure you're dressed to the nines as one man and one woman will take on the title of Tahoe's “Best Worst-Dressed” individual and will win a well deserved $250 prAna gift card! So dig out that old one-piece or that powder blue tux and be ready to strut your stuff. Want to see yourself on the big screen?

Voting is currently happening and closes on March 19th. This year we’re giving away over $6,500 in brand new gear, including two $250 prAna gift cards to the “Best Worst-Dressed” individuals at the party, Hero4 Black GoPros for the People's Choice winning videos, and a BCA Float avalanche airbag will go to the single best trick, line, or crash that tops them all. Many more prizes will be awarded to 1st, 2nd, and 3rd place entries for both Grom and Adult categories, including Blizzard skis and Tecnica ski boots, ski pants and jacket from FlyLow and Orage, and a helmet and goggles from Smith, all from next year's line-up.

Wine & Wax | A Ladies’ Ski-Tuning Clinic (EVENT FULL)

February 26th, 2016

Granite Chief Ski & Mountain Shop



Tired of paying someone to fix your skis every time you hit a rock or feel the need to go faster? Come down to Granite Chief Ski & Mountain Shop and learn how to do it all yourself. This free, hands-on women's ski-tuning clinic will teach you how to wax your skis, tune your edges, and make minor base repairs with p-tex. We'll also be providing refreshments and snacks, as well as special deals on everything you need to tune your sticks at home! Don't forget to bring your skis, as everyone will have the opportunity to tune 'em up. Snowboards are also welcome!

Book Signing with local author Erinna McCarthy | Speak Japanese and Sh*t

February 12th, 2016

Granite Chief Ski & Mountain Shop



Join us at Granite Chief Ski & Mountain Shop to help celebrate the latest release from local author Erinna McCarthy. Speak Japanese and Sh*t is the first installment in the Talk Good Travel Series. Learn everything you need to know about taking a ski vacation to the mystical Land of the Rising Sun. The author herself will be here to answer all your questions and to sign copies of her book, which will be available for purchase. In addition, we will provide wine and cheese refreshments.

Want to learn more? Read our book review book review of Speak Japanese and Sh*t.

Interested in joining us at the event? Visit our facebook to invite your friends.

Know Before You Go avalanche education series

January 16th, 2016


Granite Chief Ski & Mountain Shop


Thanks to everyone who came out to Know Before You Go at Granite Chief on Saturday and helped to make it such a success. Our great reps were there showing off all the new hotness in backcountry safety gear, and our wonderful staff were there slinging food and drinks, helping set the tone for a great evening.

A big shout-out to Andy and everyone from the Sierra Avalanche Center for a wonderful presentation. It was both informative and entertaining, not an easy combo. In addition, we had a couple guest speakers from the Nevada County Search & Rescue as well as the Tahoe Backcountry Alliance. All in all it was a great night for avalanche education. Now all that’s left to do is pray for snow and to get out there and practice, practice, practice.

Know Before You Go avalanche education series

January 16th, 2016


Granite Chief Ski & Mountain Shop


Do you love traveling in the snowy wilderness? Want to learn how to do it safely? Come in to Granite Chief Ski & Mountain Shop on January 16th for a free avalanche education seminar. Know Before You Go is an award-winning avalanche education series presented by Granite Chief, the Sierra Avalanche Center, and Truckee/Tahoe Radio 101.5. The event will feature a short video presentation, members of the avalanche forecasting team, as well as free beer and snacks. Oh, and of course some great raffle prizes.

3rd annual Shreddit Showdown

March 24th, 2016


Tahoe Art Haus & Cinema


It’s time to bust out your GoPro’s and start getting some footage for the 3rd annual Shreddit Showdown. This year it’s back and bigger than ever. We’ll be premiering the top edits at a red-carpet awards ceremony at the Tahoe Art Haus & Cinema in Tahoe City. Come dressed in your finest, or worst, ski attire for a chance to win big prizes. At the awards ceremony we’ll be handing out prizes and statuary, not to mention watching all the top edits on the big screen! An after party will be held at Tahoe Mountain Brewing, right across the parking lot.

Vote for Tahoe City’s Summer Concerts

November, 2015


Tahoe City


Do you love live music? How about free live music? Currently, Tahoe City is in the running for a $25,000 grant to help improve the summer concert series for 2016. The winners of the grant are chosen by voter participation, and that means you. It’s easy to vote, all you have to do is follow the instructions listed below. So please take a minute to cast your vote for this amazing opportunity, and help bring free live music to Lake Tahoe for next summer. Complete information and a link to the voting can be found HERE

Sierra Avalanche Center Fundraiser | November 20th!

November 20th, 2015


Granite Chief Ski & Mountain Shop


On November 20th stop by the shop for a night of avalanche education and fun! Come drink some beer, eat some brats, talk to the reps, watch a movie and win some sweet prizes! This year we’ll be giving away all the gear you need for the backcountry from including avalanche probes, shovels, and even an airbag! So don’t miss out, stop by shop for an evening full of valuable information, food, beer, and tons of prizes to kick off the season.

Jr. Ski Lease Days | October 24th & 25th!

October 24th & 25th, 2015

Granite Chief Ski & Mountain Shop

It’s time to get the kids ready to hit the slopes this winter! Whether you’re looking for new gear or used, you can lease it from us at killer prices. We will also be selling all kid’s clothing at 15% off!

Lease brand new Volkl Junior Ledge Twin Tips mounted with Marker Bindings for only $150. Looking for boots too? We have brand new Lange RSJ Ski boots for the season starting at $75. Looking for something used? It’s only $115 to lease a Volkl Jr. Step Twin Tip Ski with a Marker binding for the season and used Lange RSJ ski Boots start at just $60. You can also lease used Rossignol skis for $85.00, boots for $45, or you can lease a used Rossignol package for just $109!

MSP’s Fade To Winter Movie Premier @ Squaw Valley

Saturday, October 15th, 2015

Olympic Village Lodge

First Show:
Doors open at 6pm | Show starts at 7pm

Second Show:
Doors open at 8:15pm | Show starts at 9pm


Come to the Olympic Village Lodge on October 15th for the premier of the new MSP Film, Fade To Winter. Watch as top freeskiing athletes as they tear it up in Alaska, Iceland, British Columbia, Japan, Colorado, Italy, and New England. Don’t miss out! You can purchase tickets ahead of time at Tahoe Dave’s, or at the door on the night of the show.

Team Day

Saturday, October 10, 2015

Granite Chief Ski & Mountain Shop


Deep discounts on ski team gear, everything athletes and ski coaches need to train and compete at peak performance. Granite Chief’s Team Day pricing is so deep we can only offer it to race, big mountain, park, and freestyle official ski team members and certified ski team coaches.

Join our team of boot fitters and ski tuning techs as well as your local ski reps to help you select the right gear for the upcoming ski season. Your coaches will also be able to work through the technical aspects of your skiing needs.

All the top ski brands at the very best ski team prices.

Volkl Rossignol Salomon Head K2 Faction Armada Blizzard Tecnica Lange Full Tilt Dalbello Marker Tyrolia Smith Poc Pret Leki Holmenkol Swix Spyder Flylow Orage Amfit Orthotics Intuition ZipFit Superfeet

Free t’shirts . Tons of fun . Lots of Halloween Candy

33rd Annual Truckee Ski & Snowboard Swap

Saturday, November 7th, 2015

Community Recreation Center [8924 Donner Pass Road, Truckee, CA]


13 & Older: $2.00
12 & Under: Free!

The 33rd Annual Truckee Ski & Snowboard Swap is taking place on Saturday, November 7th, at the Community Recreation Center, located at 8924 Donner Pass Road in Truckee. Stop by and check out the wide variety of new and used ski and snowboard equipment, accessories, clothing, and other winter gear. Local brand reps from shops and resorts around town will be there to help answer all of your questions so you can get the gear you want and need for this season at killer prices.

Interested in selling some equipment of your own? Any individual can sell their gear at the Swap. There will be a 20% commission charged on the merchandise sold by individual. You can pick up your equipment check in tags at the Community Recreation Center’s front office one week before the event. For more information on the 33rd Annual Truckee Ski & Snowboard Swap call (530) 582-7720.

Merchant Check In: Friday, November 6th, 5:00-7:00pm

Public Check In: Saturday, November 7th, 7:30-9:00am

Equipment Pick Up: Saturday, November 7th, 5:00-7:00pm

Sales Check: Sunday, November 8th, 9:00-11:00am

Squaw to Alpine 10K Challenge

Saturday, August 22nd, 2015

Village at Squaw

Come out to Squaw Valley on August 22nd and participate in the 10K run, starting at Squaw Valley’s KT-22 chair and finishing in the Alpine Meadows parking lot. The run will consist of road and trail terrain; winding its way up Easy Street to the Western States Trail, climbing to 6,890 feet at the base of the Knob Hill on Snow King Mountain, then descending down on the US forest service fire road and finishing in Alpine Meadows parking lot. All proceeds from the event will be given to the Squaw Valley Alpine Meadows Foundation and the Humane Society.

For more information visit www.tahoetrailrunning.com

Wanderlust Squaw Valley

July 16th @ 7:00am – July 19th @ 5:00pm

Squaw Valley Village

Looking for something to do this next weekend? Starting this Thursday Squaw Valley will once again be hosting the Wanderlust Festival, a 4-day celebration of mindful living.

Wanderlust brings together a extraordinary group of yoga and meditation instructions, musicians, artists, and chefs for a transformational retreat focusing on your mind, your body, and your soul. Whether you’re one to hit the mat first thing in the morning, one to explore the mountain’s trails, or you would rather spend your time on the dance floor, the Wanderlust festival has someone for everyone.

Open up your mind, your heart, and your soul at wanderlust!

Free Stand Up Paddeboard & Kayak Demos

Tuesdays through July

5pm to 7:30pm

West End Beach, Donner Lake

If you find yourself looking for something fun to do on a Tuesday night this summer, come join us at Donner Lake’s West End Beach at 5:00pm. Every night through July our staff and company representatives will be there to show you the proper techniques for Stand Up Paddle Boarding and Kayaking, while you demo a variety of different boards and boats to see which one you like the most.

So if you’re one of those individuals who’ve seen the dozens of people paddling and kayaking Tahoe or Donner and you’ve always wanted to try it, but weren’t quite sure how you should go about it… well, we’re here for you. So come join up at 5:00pm at West End Beach and demo one of our kayaks or SUPs from brands such as Riviera, Surftech, Corran, and Emotion.

Join Granite Chief at Truckee Thursdays

Thursdays through August 20, 2015 [Excluding June 25th]

5pm to 8:30pm

Historic Downtown Truckee

Come visit us at Truckee Thursdays!

Every Thursday through August 20th Granite Chief will set up at Truckee Thursdays. Have some fun, enjoy some music, drink some beers, and stop by our tent to enter our weekly raffle for your chance to win some sweet gear!

1978 Squaw Valley Tram Accident: A Firsthand Account

April 12th, 2015

5pm to 7pm

Plumpjack Conference Center, Squaw Valley

$10 Per Person
Free to Squaw Valley Property Owners’ Association Members
No Host Bar

April 15th, 1978 a quick moving spring storm hit Squaw Valley just as the cable car started its descent. The tragic accident that followed left many trapped, injured, 4 dead and generated one of the most heroic rescues in ski industry history.

As a part of Squaw Valley Property Owners’ Association’s effort to share the history and stories of Squaw Valley, the 1978 Tram Accident is just a part of an ongoing series called The Tales of Squaw Valley. The Tram story will be told by passengers trapped in the cable car and of the rescue mission that went on well into the night.

This is a fascinating, painful, and heroic event, one you will not want to miss.

Shreddit Showdown Awards Presentation

March 28, 2015

3pm to 6pm | Awards Presented at 5pm

Granite Chief Ski & Mountain Shop, Truckee

Due to the lack of snow we’ve chosen to combine the Shreddit Showdown Awards Presentation with our annual Demo Day. On March 28th we’ll be having a pig roast in our parking lot, come on by from 3pm to 6pm to eat some pig, have a cold one, and say goodbye to this lame winter. You'll also be able to talk with the reps and check out next year’s skis!

Awards for the Shreddit Showdown Ski Edit Contest will be presented at 5pm, and the entries received for the contest will be shown on the big screen TV from 3pm to 5pm!

This year we had some awesome entries, but unfortunately not enough to announce a list of finalists...because this year you're all finalists! The winner of People’s Choice will be announced on the 28th. You can vote for whom you think deserves the award online through March 27th. The edit on our blog that receives the most votes will be the winner, one edit from each category will be chosen.

Demo Day

March 28, 2015

3pm to 6pm

Granite Chief Ski & Mountain Shop, Truckee

Never give up…no snow, no demo, NO WAY! Come join us in our parking lot on Saturday, March 28th and talk with the reps, check out next year’s skis, eat some pig, and send this wacko ski season out with a cold one. There will be great deals on this year’s gear and next year’s!

Purchase a raffle ticket for $1 for the Ski Scholarshop Fun for a chance to win a $500 Gift Card, Marmot Luggage, Amfit Custom Orthotics, Paddle Board Demo, or Smith Goggles!

Ladies Night!

December 6th, 2014

6pm to 8pm

Granite Chief Ski & Mountain Shop, Truckee


Ladies' Night at Granite Chief, the best event for our wild and crazy ski chics! We have the biggest selection of women's skiwear, skis, boots, helmets, goggles, and sportswear in the Truckee Tahoe area!

Dig through your closest and dress up in your favorite retro skiwear. We'll be giving away some great prizes to the Winners of our RETRO SKIWEAR CONTEST.

Appetizers, photo booth and bring in one pair of your skis for a FREE TUNE!

Check it out, tons of fun! Hope to see you there.

Sierra Avalanche Center Presents: Know Before You Go & What’s In My Pack

Beer, Brauts, & Airbags

November 21st, 2014

6pm to 8pm

Granite Chief Ski & Mountain Shop, Truckee

Backcountry skiing is the fastest growing faction in winter sports. Along with the influx of bc enthusiasts the sport is also seeing a dramatic increase in search and rescue missions. Organizations like Sierra Avalanche are dedicated to bringing avalanche awareness and preparedness to all those entering into the beautiful but potentially hazardous backcountry.

Don Triplat, the interim executive director of SAC will talk about avalanche awareness and discuss backpack essentials for bc readiness should you be caught in a life threatening situation. Don will also demonstrate the use of Sierra Avalanche Center’s avalanche forecasting tool on their website.

The evening will start with a social hour including beer and brauts, while BCA, ABS, and Black Diamond demonstrate hands on avalanche airbag deployment techniques.

Granite Chief’s avalanche preparedness and awareness evening is also a fund raiser to support the continued work of Sierra Avalanche Center, a non-profit organization. We will sell raffle tickets for an Avalanche Airbag, snow shovels, snow probes, custom Amfit Orthotics, Granite Chief Ski Service Cards, and more.

The event pledges the evening to be full of valuable information, a sled load of prizes and giveaways, and a lively kickoff to a fat snow season for Tahoe backcountry skiers.

Granite Chief is proud to be a partner of and advocate for Sierra Avalanche Center.

Junior Lease Days: October 25th & 26th!

October 25th & 26th

10am to 6pm

Granite Chief Ski & Mountain Shop

Junior Ski Lease Days are coming up on October 25th & 26th. Granite Chief offers the best prices around when it comes to season long ski lease packages. For $109 you can lease a used ski gear package and know that your skis have been tuned and maintained by our Ski Service Center. Or you have the option to lease brand new Rossignol ski equipment for $179. We're also offering a much in demand Volkl twin tip ski and binding package at $155, pair your Volkl package with a band new pair of Lange ski boots for an additional $75. As if that's not enough we will hot wax those Junior Lease ski free, all season long.

Oh ya, be sure to take advantage of The Chief's 15% off all kid’s skiwear, so come in Junior Ski Lease weekend and purchase all the gear your young skier will need for the a fun ski season. Come join up October 25th or 26th and sign up for the best Junior Ski Lease program around.

Can't make it up for the weekend? No worries, you can purchase a ski lease package online.

ATTENTION ALL TEAM MEMBERS! Race, Big Mountain, Freestyle & Masters.

October 11th, 2014

2pm to 6pm.

Granite Chief Ski & Mountain Shop

Team Night is just around the corner. Don’t miss out on our killer discounts on Team Gear, skis, bindings, ski boots, poles, helmets, goggles, and more! So come join us on October 11th and not only will you save money, but you’ll catch up with your coaches and friends and get pumped for the upcoming ski season.

Team Night Discounts are for Race, Freeski, Big Mountain team members...that means you too coaches.

Special Deals for Ski Service Card Members

Purchase for $100:
August 1st-August 31st

Purchase for $125:
September 1st-September 31st

Purchase a Ski Service Card for the upcoming ski season at the price of $125 and you’ll receive $200 toward ski, binding, and ski boot services. Whenever you stop in to have your ski gear serviced all you have to do is give us your name at checkout and we'll apply your ski service repair charges to your Ski Service Card. If you use the full credit by the end of the ski season you will have received a 40% discount on the very ski and boot services that have made Granite Chief the most recognized name in the business.

Not only will you save on tuning, boot fitting, ski repairs and binding work, but you’ll also be eligible for special discounts for Ski Service Card members only. We send out monthly emails with special offers and awesome discounts on essential gear like gloves, boot bags, socks, baselayers, and more, the specials change every month. The Chief will also make sure our members are the first to know about upcoming sales. That means great discounts and the best selection of gear just before we advertise the sale.

Besides the discounts and sweet deals, having a Ski Service Card gives you access to Granite Chief’s Spring Demo Day & BBQ where you can talk to our staff and manufacture's factory reps to get the lowdown on the next generation skis, boots, and bindings. Then you can satisfy your curiosity by taking as many skis out for a test ride as the day allows...and yes early buy discounts on next year's gear come with being a Ski Service Card member.

Purchase a Ski Service Card Online

Tahoe 200: A 200 Mile Race Around Lake Tahoe

September 5th-9th. 10:00am-6pm

Start/Finish Location:
Homewood Ski Resort, Homewood, CA

The Tahoe 200 is a 200 mile race making a full loop around Lake Tahoe

All participants to finish the race are awarded a belt buckle and finisher's print.

The first 3 men and women to finish the race will receive a special reward at the ceremony held on September 9th @ 6:00pm.

For more information on the Tahoe 200, visit their website.

Labor Day Sale!

August 30th-September 1st

10am to 6pm

Granite Chief Ski & Mountain Shop

This Labor Day weekend, August 30th through September 1st, stop by the shop and check out our great gear at great prices. All of our summer gear such as kayaks, paddleboards, summer sportswear, footwear, climbing gear, camping gear, and more will be 50% off! Lasts years remaining ski gear will be 50%-60% off. Make sure to come by the shop early before all the deals are gone!

Placer supes to hear Squaw Valley project during Monday workshop

Monday, July 21st, 2014

3 p.m.

Squaw Valley Village - Base Camp

OLYMPIC VALLEY, Calif. – The Place County Board of Supervisors will hold public workshop on the Village at Squaw Valley redevelopment project at 3 p.m. Monday at Base Camp, located in the existing Squaw Village.

The workshop will include a presentation by county staff and the project applicant. Squaw Valley Public Service District staff will also present an overview of its recently completed draft Water Supply Assessment to the board.

No action will be taken by the board on the project or draft WSA. It’s meant to be an informational meeting only.

Public comment will be allowed at the discretion of the board.

Visit thevillageatsquaw.com to learn more about the revised Squaw Valley village expansion plan.

Related News - Report: Olympic Valley has enough water for Squaw Expansion"
Read article here

Free Paddle Board and Kayak Lessons & Demos!

Tuesdays through July @ 5 p.m.

West End Beach, Donner Lake, CA

Looking for something fun to do on Tuesday nights this summer? Come join us at 5 o’clock every Tuesday through July at West End Beach on Donner Lake for free paddle board and kayak lessons and demos. Starting June 24th, and running all the way through July, our staff along with factory representatives will be on hand to show you proper techniques such as how to get back on your board, your kayak, and all the other basic skills you need to get going and feel comfortable out on the water. Don’t need a lesson? Come on by anyways and take your choice of kayak or paddle board out to demo for an hour.

If you’ve always seen people paddling and kayaking around Tahoe and Donner, and have always wanted to try it, but never knew how, we’re here for you. We will have free beginner lessons with free boards and kayaks to use; all you have to do is show up. Already and Pro and just want to try something different? Come by and choose from one of our many models and brands to demo to see what feels best for you.

So come join us Tuesday nights at 5 through July and learn how to paddle board or kayak. Feel free to try one of our many demos from paddle board brands such as Riviera, Surftech, and Coran; as well as our Emotion Kayaks. More information will be available on the weeks demo the week before on our website and Facebook.

Fourth of July Special Events

Thursday, July 3:

Kings Beach Fireworks and Beach Party
Before the fireworks enjoy beer/wine, food vendors, free watermelon, sand castle building and more. Firework seating is $12, festivities begin at 4 p.m., North Tahoe Event Center, Kings Beach. For more information visit northtahoebusiness.org.

Friday, July 4:

Tahoe City’s Fun Zone
Practice your throw with a dunk tank, bean bag toss, putting green, live music from Kip Yager, and more. 11 a.m. to 3 p.m., Truckee-Tahoe Lumber Company parking lot, Tahoe City, (530) 583-3348. For more information visit www.visittahoecity.org

Run to the Beach
A 5k and 10k race starting at North Tahoe Regional Park. Prices vary depending on age and distance. For more information visit tahoetrailrunning.com

Truckee’s Fourth of July Celebration
Parade begins at 10 a.m. at the high school and ends in historic downtown Truckee. This year’s theme is #TruckeeMoments. A one-mile run takes place immediately before the parade. For the parade come park your chair in our parking lot for a bird's eye view of our big time, small town, Truckee Parade. After the parade, end the day’s celebration at Donner Lake with Fireworks beginning at sundown. (530) 587-8808, for firecracker mile run information visit auburnskiclub.com.

Tahoe City’s Fourth of July Celebration
Come to Downtown Tahoe City’s Commons Beach at dark to watch the fireworks. Arrive early, have a picnic, mingle with friends and stay for the spectacular fireworks. For more information visit visittahoecity.org.

July 3rd-5th:

Red, White, and Tahoe Blue
Celebrate America’s birthday in Incline Village with Wine & Dine in the Grove, Reno Philharmonic Orchestra, Beer & Brats BBQ, fireworks, and a performance by Billy Ray Cyrus. For more information visit redwhitetahoeblue.org

Truckee Running Festival w/Big Blue Adventure

Pre-Register at Granite Chief & Receive a $10 Gift Card

Saturday, June 7, 2014. 9:00 am

7:00 a.m.

Riverview Park, Truckee, CA

The Truckee Running Festival is an event Granite Chief fully supports. You can sign up for the Big Blue Adventure event the day before at Granite Chief Ski and Mountain Shop in Truckee from 4:00-6:00 p.m.. When you pre-register for the race at Granite Chief, we will give you a $10 Granite Chief Gift Certificate and you’ll avoid the stress of race day registration.

The Truckee running festival will take place at Riverview Park in Truckee Saturday June 7, 2014, with Athlete Check-in and Registration starting at 7:00 a.m.. You can choose from the 5K, 10K, and ½ Marathon distances. This race also has three Kid Races based on ages: 1 mile (10-12 yrs old), ½ mile (6-9 yrs old) and 500 yards (5 and under). The 5K and 10K Adult Races will take place along the Legacy Trail in Truckee, while the ½ Marathon leads through Martis Dam and into Waddle Ranch.

The proceeds from the 5K race go to Girls On The Run, a positive youth development program for girls 3rd through 8th grade whose mission is “to inspire girls to be joyful, healthy and confident using a fun, experienced-based curriculum which creatively integrates running.” In addition to the running events, Salomon will be giving racers a chance to demo their new Trail Running Shoes, and cool swag will be given out as well. Make sure to stay after the race and enjoy the BBQ and Live Band.

For complete Truckee Running Festival Details Visit


Annual Demo Day & BBQ

March 29, 2014

9am to 3pm

Squaw Valley Lodge

Attention Ski Service Card Members: Let's end this whacky ski season with a party! Granite Chief has moved our Annual Demo Day & BBQ up because of snow concerns. But fret not, we will have next year's skis to take out and put to the test...and like every year lunch is on us.

This year's ski lineup will be Volkl, Rossignol, Blizzard, Armada, Salomon, K2, Line and Head.Take them out for a test drive and give us your feedback. We will post some of your Demo Test results on our blog and remember if you fall in love with a pair of skis you've earned a preseason discount on next year's skis and bindings when you purchase them Demo Day weekend.

It's all a part of our Ski Service Card Membership; great deals on tuning, repairs, Demo Day and our end of the season BBQ.

SPECIAL LODGING RATE from Squaw Valley Lodge for those coming up for Demo Day and need a great place to stay. The discount rate is so low it is not listed on their website but give 'em a call and mention Demo Day.

Click Text below for Contact Info

A big thank you to our friends at Squaw Valley Lodge. The only place to stay when playing at Squaw Valley and Lake Tahoe!

Please park in the ski area parking lot. Squaw Valley Lodge is just a short walk behind the Cable Car Building.

2014 Nature Valley U.S. Alpine Championships at Squaw Valley

March 19-23, 2014

Squaw Valley Ski Resort

This year Squaw Valley is hard at work preparing to host the 2014 Nature Valley U.S. Alpine Championships that bring together the U.S. Ski Team, and hundreds of other young athletes from the U.S. Ski and Snowboard Association Club programs from all over the country. Squaw Valley’s mountain management has been working hard in order to preserve and move snow to ensure we will have stellar racing conditions on the course even though we have had an extremely low snow year. So don’t miss out and head on over to Squaw Valley. There will be opening ceremonies, parties, Olympic Athletes, and world class racing!

Up on the mountain we will have Olympic Athletes such as Gold Medalist Julia Mancuso, World Cup Winner Marco Sullivan, U.S. Champion Travis Ganong, and many others out there, so make sure you stop by and show your support!

Events Schedule:

Squaw Valley's Development Plan Revision Presentation

January 18, 2014. 4pm to 6pm.

Olympic Valley Lodge

The revised plans for the Squaw Valley Village development will be presented by Chevis Hosea.

Revision to the plan have been made to building heights, the number of units and the size of the Mountain Adventure Center. Also speaking with be Alex Fisch, the Placer County Planner for the village project. Fisch will describe the EIR process.

The event is co-sponsored by the Squaw Valley Ski Holdings LLC and the Squaw Valley Property Owners Association.

This is an excellent opportunity to hear and ask questions about the revised plan. After the presentation and question and answer segment there will be a no host bar and time to mingle with friends and neighbors.

Squaw Valley's New Year's Eve Celebration!

December 31st, 2013. 6:00 pm.

Squaw Valley Ski Area

Torchlight Parade, Fireworks, and After Party!

If you aren’t quite sure how you’re going to spend New Year’s Eve this year, head out to Squaw Valley on December 31st at 6:00pm and kick off the New Year with Squaw Valley’s torchlight parade and fireworks.

Are you 21 or older? If so, hang out after the parade and fireworks and go to the New Year’s Eve Party for only $10 starting at 9:00pm.

Click Here For Event Details

'Ticket To Ride' a Warren Miller Film

Don't miss Warren Miller's 64th feature film, Ticket To Ride. This video features a world wide tour of exotic locations, featuring some of the world's best skiers and snowboarders. Warren Miller Movies keep getting better. Coming to a theater near you...be there and get stoked for the big ride.

The video will be playing in many different locations in Northern California.


1. Olympic Valley

Olympic Village Inn

1909 Chamonix Place, Olympic Valley, California


Friday, November 29, 2013-7:30pm

Saturday, November 30, 2013-7:30pm

2. South Lake Tahoe

Harrah's Lake Tahoe

15 U.S. 50

Stateline, South Lake Tahoe, California/Nevada


Friday, November 15, 2013-7:30pm

Saturday, November 16, 2013-7:30pm

3. Carson City, Nevada

Carson City Community Center

851 E. William Street, Carson City, Nevada


Friday, December 13, 2013-7:00pm

4. Reno, Nevada

Pioneer Center

100 S. Virginia st, Reno, Nevada


Saturday, November 23, 2013-7:30pm

6. Grass Valley, California

Don Bagget Theater, Nevada Union High School

11761 Ridge Road, Grass Valley, California


Saturday, November 30, 2013-7:00pm

7. Sacramento, California

Crest Theatre

1013 K Street, Sacramento, California


Friday, November 8, 2013-7:30pm

Saturday, November 9, 2013-7:30pm


October 12, 2013. 2:00pm-6:00pm

Granite Chief
11368 Donner Pass Road . Truckee

Team Night, a great time to see your friends and coaches; and a great time to SAVE MONEY...plus you might WIN a top of the line GoPro Hero3 Black Edition, retail value $399! To enter you have to come to Team Night, fill out an entry form, log on to facebook and Like Us. Team skiers, coaches, Mom and Dads of team members are eligable to win. Winner will be notified by email and you have 10 days from the drawing date to give us a call or pick up your Hero3 Black Edition GoPro.

The Chief carries all the top brands, Volkl, Head, Blizzard, Rossignol, Lange, K2, Line, Armada, Spyder, Tecnica, Marker, Smith, Poc, Pret, Atomic, Salomon and more. BIG DISCOUNTS ON ALL TEAM GEAR!

Junior Lease Days

October 26th & 27th, 2013. 10:00am-6:00pm.

Granite Chief . 11368 Donner Pass Road . Truckee

Granite Chief is proud to be teaming up with Rossignol to offer our skiing families a great deal on season long ski lease packages. We offer used gear for $99, (our used gear is tuned and maintained by our Ski Service Center), we also offer brand new ski equiptment for $175. Our ski lease packages include, skis, binding, boots and we include free hot waxes all season long.


October 5, 2013

Squaw Valley, CA

Time: Doors at 5:00pm, Show after sundown

Tickets $15

Redbull and Matchstick Productions teamed up to make a documentary about the greatest skier, and inspirational figure whom ever lived, the legendary Shane McConkey.Shane was an inspiration to all of us, whether it was skiing, base jumping, or just in life in general, he made a mark in the skiing and jumping world that will never be forgotten. We've all been awaiting the premier of this movie eagerly, and with the looks of the trailer it is sure not to disappoint. Hopefully we see you out at the base of KT on October 5th to celebrate the life of one of our favorites, Shane McConkey.

"McCONKEY, a much anticipated feature-length documentary, is a heartfelt examination of the legacy one athlete left to the progression of his sports, and the path he paved to conquer his dreams. Shane McConkey is revered as a pioneer of freeskiing and ski-BASE jumping, and through his talent and ability to use his trademark irreverent humor he inspired countless lives. In a film from Red Bull Media House in association with Matchstick Productions, McCONKEY celebrates the life of one of the world’s ultimate innovators. Proceeds from the film will go to a trust set up for the McConkey family." - Matchstick Productions


September 28, 2013

Location: Squaw Valley, CA

Doors at 6:30pm, Show at 8:00pm

Tickets $10

"We couldn't help but team up with Squaw Valley once again this year for a special outdoor showing of Way Of Life, underneath the stars, on the KT-22 deck. If you were there for Jeremy Jones' Further, you KNOW why you need to be there for Way of Life. Don't miss your chance to win amazing prizes from Atomic, The North Face, Sony, and more. Plus, enter our grand prize drawing for a chance to win a cat skiing trip courtesy of Selkirk Wilderness Skiing! And, everyone in attendance will get a Sun-Fri, non-holiday 2-for-1 lift ticket to Squaw/Alpine!" - Teton Gravity Research


July 20, 2013 . 9:00am-2:00pm

Donner Summit Truckee, CA

Price: $95

Includes: Shoes, climbing harnesses, helmet and instruction.

Visit their website:

You rock women!!...figuratively and literally. This rock climbing workshop is dedicated to celebrating that fact. This is one of the only all-women rock climbing workshops in the Tahoe - Truckee area. It is a one-day event where you will learn basic rock climbing skills or improve upon your established technique, learn some specific technique for women's body mechanics with our top notch female guides. The day will be centered around building confidence and enjoying natural camaraderie and support, and of course climb a bunch on beautiful Donner Summit in Truckee, CA. Donner Summit is well known by climbers world-wide for its excellent granite. Donner Summit offers both single pitch and multi-pitch. If getting off the ground for more than a few minutes is what you want - let's go for a long route! There are also some gentle climbs with simple movements and huge views. Women climbing with women is inspiring and fun! Join us now and climb Tahoe with NASTC.

Private individual and group lessons are available upon request, please call 530.582.4772 for reservations.


June 27th & 28th . 9am to 1pm

Location: NASTC in Truckee

Helmet, harness, & climbing shoes


Visit their website: www.skinastc.com

Your little one will thrive grow and reach "new heights" during this rock climbing course led by Chris and Jenny Fellows and NASTC'S top guides. The rock climbing camp will be offered on Donner Summit in the Tahoe-Truckee area. The first day of the camp is at the Ropes Course at Squaw Valley. Kids will get used to being up off the ground and be introduced to the basic mental, problem solving component and basic physical movements.

The second day, the camp moves to Donner Summit where we climb real rock. A range of climbing pitches will be set up that include beginner top rope climbs on Kindergarten Slab; this is where novice climbers can get in lots of mileage. More experienced climbers will climb multi-pitch routes, several will be set up.

Climbing is a sport that helps a child's focus, self-esteem, self-reliance, coordination, and decision making abilities.

Safety is #1, it is #1 every step of the way. Children will climb with state of the art equipment and every safety precaution is taken. Fun is #2, and there is lots of it! Coming away with newfound skills and sport, these are our priorities and goals for your child!

We encourage you to register your child asap as the camp is quite popular and space is very limited. Please email ski@skinastc.com or call us at 530.582.4772 to register for the camp or it you have further questions.

Private individual and group lessons are available upon request, please call 530.582.4772 for reservations.


April 6th, Saturday . 9am to 3pm

Squaw Valley Lodge: 201 Squaw Peak Road, Olympic Valley, CA

PLEASE PARK IN SQUAW VALLEY PARKING LOT, there is no parking at Squaw Valley Lodge.

Join us in celebrating our 30th year of our Demo Day & BBQ. For 30 years our Ski Service Card Members have been testing next year's skis, getting a pre-season discount, and chowing down at our end of the season spring BBQ.

We depend on your feed back on what skis you think are HOT and which are not. Your passion for skiing helps us with next year's ski line up.

Sign up starts at 9am in the Squaw Valley Lodge Meeting Room. Take each ski out for 2 or 3 runs and let us know what you like. When you purchase your skis for next year we'll give you a preseason discount and your new skis will be ready for pickup next fall.

This is a great opportunity to talk with our Granite Chief staff, the ski manufacture reps, select your perfect ski....and have lunch on us.

If you're not a Ski Service Card Member give us a call and we'll give you the lowdown and sign you up!

Tahoe Donner Senior Ski Club Wine & Cheese Kick Off Party

November 13th. 6:30pm to 8:30 pm. Tuesday Evening at Granite Chief, Truckee

Each year we look forward to hosting the Wine & Cheese Ski Season Kick Off party for our friends with the Tahoe Donner Senior Ski Club. The ski club is made up of wild and crazy diehard skiers over the age of 55. Ski Club membership includes ski trips, ski clinics, and lots of fun get togethers. We are proud to be a small part of this lively ski club.


October 27th & 28th, Saturday & Sunday. 10am to 6pm.
Granite Chief Shop, Truckee.

Granite Chief and Rossignol have teamed up to offer our skiing families the best possible ski lease package at what turns out to be the best price around! Our skis are tuned, waxed and ready to hit the ski slopes. Rossignol junior skis, boots and bindings all for only $109 for the entire ski season. And because we want your child's skis to perform great all season long we will wax them FREE! That's right FREE ski waxing all season long!

Junior Lease Day is a fun event we hold every October, lots of kids and Halloween candy and our experienced staff will make sure your junior skier is outfitted for a great ski season. To make skiing even more affordable for families, all kid's skiwear is 10% OFF Junior Lease Days!

If you can't make it to the store on Lease Day you can purchase your child's ski lease online. Just click on "Junior Season Ski Lease Package" at GraniteChief.com

TEAM DAY: Deep Discounts On Race . Freestyle . Big Mountain . Master Team Gear

October 13th, Saturday at Granite Chief, Truckee

2pm to 6pm

The biggest preseason event in the west with deep discounts for all team members. Coaches and ski reps will be on hand to help with equipment selection. Skis, ski boots, bindings, poles, ski helmets and goggles all available to Race, Big Mountain, Freestyle and Master team members.

Of course the infamous TRUNK of HALLOWEEN CANDY will be here and this year we are giving away t'shirts or hats with your team purchase, but supplies are limited so get here early!

Granite Chief carries all the big name brands, we have everything you need to compete and save money.

Granite Chief Team Event was the first of its kind in the country and after 30 plus years, we're still going strong.


Salomon Trail Running Tour is making a Pit Stop at Granite Chief: Over 200 pairs of state of the art running shoes to try on and get the technical lowdown.

June 20, Wednesday 1pm - 4:30pm at Granite Chief

Evening Run 6pm Martis Creek

Stop by Granite Chief and check out the Trail Running Tour Trailer with 200 pair of Salomon running shoes. Try them on, get the Salomon Rep's technical information, and you can demo them on our evening trail run.

Salomon's trailer will be at Granite Chief from 1pm to 4:30 then at 6pm we are meeting in the parking lot at Martis Creek on hwy 267 for a 3k & 5k evening run. Run at your own pace, it's not a race, and demo the best running shoes on the market.

When you stop by Granite Chief to check out the shoes you can enter your name to win a pair of XR Mission trail running shoes. Or you can enter at the start of the run at Martis Creek. Granite Chief and Salomon will be giving away one pair of women's shoes and one pair of men's shoes.

We hope to see you there and we'd love to go on a run with you.


June through October
Trail Running At Its Best:
Tahoe Trail Running Series Presents Eight Great Tahoe Truckee Trail Runs.

BURTON CREEK TRAIL RUN: June 17th . 5K . 10K . Half & Full Marathon

RUN TO SQUAW:June 24th . 12K

RUN TO THE BEACH: July 4th . 5K . 10K

TRUCKEE RUNNING FESTIVAL: July 8th . 5K . 10K . Half Marathon


BIG BLUE TRAIL RUN: August 25th . 5K . 10K

EMERALD BAY TRAIL RUN: September 16th . 12K


The Tahoe Trail Running Series is presented by Salomon and is one of the best running events in California. Enter the runs and check out Salomon Trail Running shoes, you can even race in them.

For more information go to BigBlueAdventure.com


June 17th, Sunday 5:30 to 7:30pm
Tie up your boat, raft, kayak alongside the Tahoe Gal & party with Mumbo Gumbo

The Tahoe Gal is the stage and Mumbo Gumbo is the party. The Gal will be moored just south east of the Tahoe City Marina. There is limited seating on the Tahoe Gal but you can bring your own boat and float alongside. Rafts, canoes, kayaks, paddleboards, air mattress, or yachats; it doesn't matter how big your boat is the party will be even bigger. It's a FREE floating concert or you can purchase tickets for seating on the Tahoe Gal.

Call 800-218-2464 for tickets or more information. AND DON'T FORGET YOUR LIFE VEST!

North Lake Tahoe Snowfest Celebrating 35 years!

March 2nd thru 11th
Beautiful North Lake Tahoe

Thirty Years...can you believe it? We all look forward to the biggest winter event of the year, Snowfest. One exciting event after the other, 10 full days of fun in the snow for all ages. North Lake Tahoe Snowfest is a community event for locals and vacationers a like. Parades, parties, fireworks, music, and lots of ski fun at Tahoe's best ski areas; Squaw Valley, Northstar, Homewood, Alpine Meadows, and Diamond Peak.

The 31st annual North Lake Tahoe SnowFest! Kicks off tonight under the stars, and on the snow! People come out of the woodwork to see the torchlight parade and fireworks display that take place tonight. Come join in the fun and see Squaw's Mountain lit up with skiers and incredible colors above! If you are out there early, go by the KT-22 Sundeck to hear the sounds of the Space Cowboys DJ's, and stay to listen the them dropping the beats down heavy afterwards inside!

The fireworks are just the kickoff to 10 snowpacked days

Squaw Valley Institue Presents an Evening with Conrad Anker and Jennifer Lowe-Anker

February 4th, Saturday, 6:30pm to 8:30pm

Social 6:30 and Program 7:00 to 8:30pm

The Resort at Squaw Creek in Squaw Valley, Lake Tahoe

Tickets: SVI Members $10 and Non-Members $15

Conrad Anker is an elite American climber, mountaineer, and author. He is famous for his challenging ascents around the world, including in the Himalaya and Antarctica. Conrad is a member of The North Face climbing team and works closely with Timex Expedition as a brand ambassador. He also was a key member of the search team that located the remains of legendary British climber, George Mallory, on Mount Everest.

Jennifer Lowe-Anker is a wonderful artist, her work is a whimsical interpretation of nature and her love of her home state of Montana. She is also the author of the best selling book, Forget Me Not. Jennifer wrote the book after the death of her first husband Alex Lowe. Lowe, also a famous alpinist, was killed in an avalanche in the Himalaya. Her husband Conrad was with Lowe at the time of the accident.

This event promises to be an evening of grand stories of mountaineering, love, courage and family, definitely a night to remember.

JUNIOR LEASE DAY: Season long ski leases!

October 22, Saturday, 10am to 6pm

Granite Chief Truckee

Lease your child's skis and save a ton of dough! Brand new Rossignol ski package, (skis, boots and bindings), for $179 for the entire ski season. Lease used ski packages for only $109.

The deal even gets better, FREE hot wax for your Junior Lease Skis all season long. We are doing everything we can to help make skiing more affordable for families.

Junior Lease Day is a fun family event with Halloween candy, posters, and stickers, but if you just can't make it you can order your child's season long ski package online. Order early, you don't want to be left out in the cold.


October 8, Saturday, 2pm to 7pm

Granite Chief Truckee

Team Night, Tahoe's largest preseason gathering for team members and coaches. Whether your discipline is ski racing, freestyle or big mountain we have everything you need to compete. Skis, bindings, helmets, ski boots and more are all offered at special ski team discounts.

Your coaches, factory reps and of course our Granite Chief staff will be on hand to answer questions and help with equipment selection.

This year we have a special guest, a guy who grew up as a Granite Chief Jr Race Night kid, Daron Rahlves. Stop by and get it straight from one the top athletes in skiing, he's a great guy and loves talking with skiers of all ages.

We will have special discounts on custom footbeds, canting and planing and don't forget our infamous trunk of candy.


Truckee Running Festival

Registration: July 1st Friday from 2pm to 6pm, Granite Chief Truckee

Event: July 2nd, Saturday 8am

Riverview Park in Truckee

The Truckee Running Festival, presented by Big Blue Adventure, has something for every runner in your group or family. A 5k, 10k and half marathon for adults and a kid run for your young runners.

All proceeds from the Kid Run will be donated to The Truckee Trails Foundation.

Pre-registration is at Granite Chief in Truckee as well as bib pickup. We will be giving away a pair of men's and women's XR Crossmax running shoes.

For complete details and information please go to www.bigblueadventure.com


June 17th, Friday at 4:30

Granite Chief Truckee

4:30 to 5:00pm Demo Shoe Pickup

Carpool to Regional Park or meet us there, group run starts at 6pm.

Salomon's XR Crossmax Demo Trailer will be in our parking lot with 80 pairs of the XR Crossmax Running Shoes. Salomon's new shoe is setting the running world on it's ear.

Try on some shoes, talk with the company techs, and join us for a fun group run along the Legacy Trail. Put the XR Crossmax to the test on both pavement and trail.

We'll carpool over to Regional Park and run from there. Short on time? You can meet us there and we'll head out right around 6 o'clock. You can run as long or as short as you like, this is a casual run and a great opportunity to try out Salomon's door to trail flagship shoe.

Angulo Paddleboard Demo & Instruction

June 26th, Sunday at 9am to Mid afternoon

Donner Lake West End Beach

John Darby and our friends at Angulo Paddleboards will be at West End Beach on Donner Lake with a variety of paddleboards, (SUP). This is a great way to try out paddleboarding, demo these great boards and make Darby give you some paddleboard instruction.

If you can't make it to this event we have demos/rentals available through the store all summer long.

Find out what all the paddleboard buzz is all about and don't forget your sunscreen!

There may be an entrance fee to West End Beach, we're still working on that.


April 2, 2011, Saturday

Squaw Valley Lodge

9am Sign Up in the Ponderosa Room

Join us for our annual Demo Day & BBQ. Demo 2011/2012 skis from the leading ski manufacturers in the industry. While you're at it check out next years ski boots and get the low down from factory reps and our team of ski & boot experts.


* Demo skis for three or four runs then switch to the next model on your list. Please do NOT keep skis out for longer than four runs, others will be waiting to try them.

* Fill out your SKIER TEST forms, we use your input as a tester to finalize our ski line up.We may even post your ski test on our website and facebook.

* Video your test run with Go Pro helmet and chest cams. We'll download your run on a large screen and burn it to a DVD so you can take it with you.

* Free BBQ lunch served up starting at 12noon in the Ponderosa Room for Ski Service Card Members and Squaw Valley Lodge Demo Day participants. It's all part of the program!

* BIG DISCOUNTS when you purchase next year's skis at Demo Day for fall 2011 delivery.

* Ski In & Ski Out down Sunnyside or the sundeck side of Bar One to Squaw Valley Lodge. Look for our Demo Day flags.

* NEED LODGING? Take advantage of special Demo Day lodging discounts offered by Squaw Valley Lodge. For additional information call the lodge directly at 1-800-549-6472.

* Please park in the ski resort parking lot. Sorry no parking at Squaw Valley Lodge.

Granite Chief Demo Day is the biggest season finale anywhere. Don't miss out on the fun and the big pre-season discounts. We'll see you there!


Pane Mschlonkey Classic

March 26-27

A Hilarious Event Celebrating the Life of the Immortal Shane McConkey

At Squaw Valley USA

Free event as long as you have a valid Squaw Valley day ticket or season pass

Check out a hilarious action packed event inspired by Shane McConkey. Watch a 30 pro skiers such as JT Holmes, Jeremy Jones, Scott and Robb Gaffney, and Darron Rahlves as they compete in the Extreme Small Mountain Snowlerblade Competition, and when the pros take on thirty amateurs in the Snowlerblade Chinese Downhill, both events exclusively competed on K2 Fatty Snowblades.

The day will end with a great party at Bar One, tickets for the party are $25 must be 21 or older.

The Saucerboy lives on in the hearts of many!

Australis:An Arctic Ski Odyssey Movie Premier With Special Guest Chris Davenport

January 14, Friday At the Granite Chief Truckee store Donner Pass Rd

7pm, Free show, donations appreciated for our Granite Chief Scholarship fund

Come see world renowned ski mountaineer Chris Davenport as he shares his newest ski movie, Australis: An Arctic Ski Odyssey. Follow Chris Davenport, Stian Hagen, and Andrea Binning as they travel to the bottom of the world to take on harrowing descents, and incredible mountain terrain in this full-length ski movie. Don’t miss the breathtaking shots of the beautiful Southernmost mountains, wildlife, and glaciers, all in stunning High Definition. Introduction by Chris Davenport, all ages are welcome, and beverages will be provided for all.

New Years Fireworks

December 31, Friday, 5:30-9:30

Village At Northstar

Come celebrate New Years Eve with fireworks At Northstar-At-Tahoe.

5:30-8:30 Deprature a Journey tribute band plays a free show

8:00 pm Polynesian Paradise dancers perform at the Village Outlook

9:00 pm free Fireworks show (weather and conditions permitting)

Olympic Heritage Fireworks

January 8, Village at Squaw Valley, 6pm

Come Kick off the Olympic Heritage Celebration at Squaw Valley with fireworks, with the best viewing at the Village at the KT-22 sundeck

Memorial Services, Robert Frohlich

November 11, Thursday

4pm at Olympic Village Inn

All are welcome to join in remembrance of The Mountain Dreamer, "The Fro-man"

Junior Ski Lease Weekend

October 23rd & 24th, Saturday & Sunday

10am to 6pm Truckee Store


Why buy your children’s ski package when you can lease for the entire ski season for as low as $109

Granite Chief and Rossignol have teamed up and put together a great ski lease package at an unbelievable price. Brand new Rossi skis, boots, and bindings for $179 and used Rossignol ski packages for only $109. Our used season lease package is only one season old and it is a terrific way to save money.

The Chief will do even more to save you money; bring your leased skis in and we’ll wax them all season long FREE!

It’s another fun Granite Chief weekend! See ya Junior Ski Lease weekend!


TEAM DAY: Ski Team Discounts

October 9th, 9am to 6pm Truckee Store



Volkl Rossignol Tecnica K2 Blizzard Nordica Lange Salomon Marker Poc Smith Swix Spyder Scott

Coaches, Factory Tech Reps, & The Chief’s expert tuners & bootfitters will be on hand to help with fitting and equipment selection.

Stickers, Posters, & don’t forget the infamous trunk of candy. Don’t miss out on the biggest ski season party in the country…Granite Chief’s Team Day.


Memorial Day Parking Lot Sale

May 29,30,31 Saturday, Sunday, Monday 9am to 6pm Truckee store only

Memorial Day commemorates all men and women who died in the service of the United States. Many people visit cemeteries and memorials on Memorial Day. It is traditionally viewed as the start of the summer season.

Well, we love all of the snow we were blessed with this winter, but bring on the start of summer!! Hiking, camping, climbing, running, boating…….ahhhhhhh. And to kick it all off, The Chief is having our traditional Memorial Day weekend parking lot sale!

What to expect: 50-60% off on all remaining winter products & 50-60% off leftover 2009 summer treasures. The sale starts at 9:00 sharp, so be the first in the parking lot for the best selection.

We have put in a special request for a beautiful sunny weekend, so come visit us and see all of your favorite Chief employees baring their fish belly white legs. Treas will not be feeding you, Gary will not be cooking like they did on Demo Day, so make sure you eat before coming out to catch up with us and find some spectacular savings in our parking lot.

28th Annual Demo Day & BBQ

April 10th & 11th 9am to 3pm

Attention Ski Service Card Members! Demo Day is almost here. You know the drill, demo next year’s skis, get a great deal and we’ll buy you lunch on Saturday! Sound like fun? What other ski shop does that much for you? Only at Granite Chief, because we value our customers, it’s our way of saying thank you for buying The Granite Chief Ski Service Card.

Ski Service Card Members ONLY!

Signup start @ 8:30am

Ski Reps are set up & ready to go @ 9am

Take 3 runs on each ski & tell us what you think, (if you keep a ski all day, Gunner is going to make your feet hurt & Treas is going to put p-tex in your lunch!!!).

Saturday BBQ starts at 12noon


Not a Ski Service Card Member? Buy next year’s card and demo this year. Check it out online or give us a call, we’ll explain how it works. Online, click on Ski Service Cards in the center bar on our homepage.

Olympic Heritage Celebration at Squaw Valley

January 8th through January 17th

Squaw Valley and the North Lake Tahoe community is inviting you to join in on the celebration. What a celebration it is; this is the 50th anniversary of 1960 Winter Olympics held right here at Squaw Valley. Jonny Moseley, Tamara McKinney, and Kristin Krone, all former Olympians, will be joining in on the fun. More than a week of exciting events like the torch light parade, fireworks, hockey expo, ice skating and even a men’s & women’s downhill course guided by our local Olympians.

Friday, January 8th

Torchlight Parade, Opening Ceremony, & Fireworks

Saturday, January 9th

Shooting Stars youth Slalom Race & Retro Party at Olympic House

Sunday, January 10th

50th Anniversary Jazz Service at Squaw Valley Chapel, Plumas Ski Club Long Board Expo, Apres’ Ski Social

Monday, January 11th

Men’s Downhill Course Tours guided by Olympians

Tuesday, January 14th

Olympic Broomball Tournament

Wednesday, January 13th

Women’s Downhill Course Tours guided by Olympians

Thursday, January 14th

Squaw Institute Historical Walking Tour, Youth Hockey Expo, Adult Hockey Expo, 7 Hockey Dinner, a tribute to our 1960 Hockey Team

Friday, January 15th

Skate & Taste with Peggy Flemming

Saturday, January 16th

Olympic Legends GS Challenge, Closing Ceremonies, & Olympic Legends Gala

Sunday, January 17th

Youth Figure Skating

Ski With Elvis at Mt. Rose

January 9th, Saturday

Mt. Rose Ski Area celebrates the birth of The King. He's back and he's skiing. Rock n Roll with the king of rock!

New Years Eve Family Night at High Camp

December 31st

Squaw Valley invites you and your family to come celebrate the New Year’s Eve at High Camp. Let us treat you to a fabulous night at elevation 8200’ with entertainment for the whole family! This all-ages soiree begins at 6pm and includes a starry-night Cable Car ride (guests should upload the 5, 5:15, 5:30 or 5:45pm Cable Car), spectacular buffet dinner designed by our Executive chef and music and dancing for the young and old alike. We’ll bring in the new season with a 9 pm East Coast New Year’s champagne toast (sparkling apple cider for the youngsters), and kids can challenge their parents to a dance-off at our Dance Dance Revolution stations. Finally, we will get you back down to the Village to view 9:30 New Year’s Eve Fireworks display.

Adult: $84*

Kid (12 & Under): $49*

Tickets are already selling out.. CLICK HERE or call (530) 448-0562 to book your reservation!

All online reservations are confirmed upon completion of your order. A representative will call you within 48 hours to confirm your table seating. For questions or concerns please call (530) 452-7122.

New Years Eve at Northstar

December 31st

Come ring in the New Year at Northstar® Resort with our annual Fire & Ice New Year’s party featuring live music, fire dancers, fireworks, skating, and other fun for all ages.

SKI MOVIE Double Feature

December 29th, Tuesday at 7PM
• The Village at Squaw Valley

• The Palisade Room adjacent to The Hotel Check in lobby

• $6.00 at the door

• $4.00 kids 12 & under

Level 1 Productions: REFRESH


First 75 kids score a free Refresh DVD

Raffle Prizes

Granite Chief Scholarship Fund all proceeds go to up and coming local athletes

Helping to make ski team competition affordable, Freestyle, Big Mountain, & Race Team athletes

Sponsored by:

The Granite Chief Scholarship Fund

The Village at Squaw Valley

Electric Eyewear

Cliff Bar

Sunnyside Restaurant


October 24th
Saturday, 10am to 6pm
At Our Truckee Store


Granite Chief is hosting the 25th Annual Team Night. Team Night is traditionally the big preseason party for ski competitors of all ages and disciplines. Our prices for competitive skiers are the best you’ll find anywhere. Brands like Rossignol, Salomon, Volkl, K2, Blizzard, Nordica, Tecnica, Marker & Scott all will be available to certified team members at specially discounted prices.

It’s our once a year event designed to make competing more affordable. Factory reps and race techs as well as our own boot expert, Gunner Wolf and tuning expert Soren will be on hand for questions on gear , fitting and tuning. Granite Chief is also offering discounts on all footbeds, custom orthotics, canting, lifting, planeing and tuning.

Gunner Wolf has fit more world cup boots than anyone in the area. Gunner’s work has won Gold, the Overall World Cup, and skied Everest. Not many bootfitters can claim that.

Farmer’s Market: Eat well, live strong.

Each Thursday July through October 15th from 8:00am to 1:00pmpm
Commons Beach in Tahoe City
Celebrate summer and our local farmers, growers, and producers at the annual summer Farmer's Market.


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